Digital Economy USRG

Lisa Harris


Web Science Institute and Digital Marketing at the University of Southampton. I am an Associate Director of Centre for Innovation and Technology in Education (CITE). Fascinated by disruptive effect of technology on business and education. Open access only please. Carpe Diem.

My online presence

My publications in Mendeley My publications in Skype Me My website Follow my blog Follow me in Twitter

I am currently working on the following projects:

1. The Student Digital Champions project offers support to staff and students across the university:

  • Raise awareness and profile of conferences and other events
  • manage social media/offline integration at events
  • build individual/team online profiles for employability purposes
  • contribute to CIP module development and delivery
  • behave safely and responsibly online

2. Integrating digital literacies into the curriculum through a series of workshops for staff and students. Digital literacy activities cut across the whole spectrum of university life:

  • How and where we learn/teach
  • How we access/evaluate information
  • How we access, record, analyse and publish research
  • How we build and manage online identity and associated reputation/social capital at the individual, team, school and university level
  • How we support students in a pastoral capacity

3. The SMiLE Project - evaluating the effectiveness of online channels in supporting ‘live’ events (blurring of ‘real’ and ‘virtual’ space)

4. Evaluating the role of social technologies in charitable fund raising and activism

5. Emerging models of e-recruitment
6. Challenges facing early adopters of social CRM and social shopping

7. How small businesses can ‘punch above their weight’ with online marketing

Co-organiser of Digital Literacy Conference Two (May 2013)

Organising Committee member for WebSci2013 (May 2013)




Harris, Lisa (2001) The IT productivity paradox: evidence from the UK retail banking industry. New Technology, Work and Employment, 16 (1), 35-48. (doi:10.1111/1468-005X.00075).


Harris, Lisa and Spence, Laura J. (2002) The ethics of eBanking [In special issue: Exchange Relationship in the Digital Economy]. Journal of Electronic Commerce Research, 3 (2), 59-66.
Spence, Laura J., Coles, Anne-Marie and Harris, Lisa (2002) The forgotten stakeholder? Ethics and social responsibility in relation to competitors. Business and Society Review, 106 (4), 331-352. (doi:10.1111/0045-3609.00119).


Jackson, Paul and Harris, Lisa (2003) E-business and organisational change: reconciling traditional values with business transformation. Journal of Organizational Change Management, 16 (5), 497-511. (doi:10.1108/09534810310494900).
Harris, Lisa, Coles, Anne-Marie and Davies, Richard (2003) Emerging ethical perspectives of e-commerce. Journal of Information, Communication and Ethics in Society, 1 (1), 39-48.
Harris, Lisa and Cohen, Geraldine (2003) Marketing in the Internet age: what can we learn from the past? Management Decision, 41 (9), 944-956. (doi:10.1108/00251740310495054).
Coles, Anne-Marie, Harris, Lisa and Dickson, Keith (2003) Testing goodwill: conflict and co-operation in new product development networks. International Journal of Technology Management, 25 (1/2), 51-64. (doi:10.1504/IJTM.2003.003089).


Harris, Lisa and Coles, Anne-Marie (2004) The impact of the Internet on marketing priorities in the financial services industry. Strategic Change, 13 (1), 11-18. (doi:10.1002/jsc.659).
Coles, A.M., Harris, Lisa and Davis, R. (2004) Is the party over? Innovation and music on the web. Journal of Information, Communication and Ethics in Society, 2 (1), 21-29.


Harris, Lisa and Duckworth, Kevin (2005) The future of the independent travel agent: the need for strategic choice. Strategic Change, 14 (4), 209-218. (doi:10.1002/jsc.720).


Grewal, Simran K. and Harris, Lisa J. (2008) Beyond critical mass: a case study investigating the use of WebCT for course delivery by faculty in a campus based UK University. Journal of Online Teaching and Learning, 4 (3), 380-390.
Harris, Lisa and Vincent, Jane (2008) Effective use of mobile communications in e-government: how do we reach the tipping point? Information, Communication and Society, 11 (3), 395-413. (doi:10.1080/13691180802025632).
Harris, Lisa, Rae, Alan and Grewal, Simran (2008) Out on the pull: how small firms are making themselves sexy with online promotion techniques. International Journal of Technology Marketing, 3 (2), 153-168. (doi:10.1504/IJTMKT.2008.018862).


Harris, Lisa and Rae, Alan (2009) The revenge of the gifted amateur… be afraid, be very afraid…. Journal of Small Business and Enterprise Development, 16 (4), 694-709. (doi:10.1108/14626000911001009).
Harris, Lisa and Rae, Alan (2009) Social networks: the future of marketing for small business. Journal of Business Strategy, 30 (5), 24-31. (doi:10.1108/02756660910987581).


Harris, Lisa, Warren, Lorraine, Leah, Jean and Ashleigh, Melanie (2010) Small steps across the chasm: ideas for embedding a culture of open education in the university sector. In Education Technology & Social Media (Special Issue, Part 2),, 16 (1).


Harris, Lisa and Rae, Alan (2011) Building a personal brand through social networking. Journal of Business Strategy.
Harris, Lisa and Dennis, Charles (2011) Engaging customers on Facebook: challenges for e-retailers. Journal of Consumer Behaviour, 10 (6), 338-346. (doi:10.1002/cb.375).
Harris, Lisa, Rae, Alan and Misner, Ivan (2011) Punching above their weight: the role of networking in SMEs. Journal of Small Business and Enterprise Development, 19 (2), 335-351. (doi:10.1108/14626001211223937).
Harris, Lisa and Harrigan, Paul (2011) Social media in politics: the ultimate voter engagement tool or simply an echo chamber. Journal of Political Marketing. (In Press)
Harrigan, Paul, Choudhury, Musfiq Mannan, Harris, Lisa and Alford, Philip (2011) Unknown Title. Journal of Marketing Management. (Submitted)
Barnes, David, Clear, Fintan, Dyerson, Romano, Harindranath, G, Harris, Lisa and Rae, Alan (2011) Web 2.0 and micro-businesses: an exploratory investigation. Journal of Small Business and Enterprise Development, 19 (4), 687-711.


Beeston, Gareth, Tiropanis, Thanassis and Harris, Lisa et al. (2015) Establishing expert consensuses on the value of open data in open social innovation ideation. The World Open Innovation Conference, 1-34.
Nazir, Usman, Davis, Hugh C. and Harris, Lisa J. (2015) First day stands out as most popular among MOOC leavers. International Journal of e-Education, e-Business, e-Management and e-Learning, 5 (3), 173-179.


Ferguson, Rebecca, Scanlon, Eileen and Harris, Lisa (2016) Developing a strategic approach to MOOCs. [in special issue: Researching MOOCS] Journal of Interactive Media in Education, 1-9. (doi:10.5334/jime.439).




Dennis, Charles and Harris, Lisa (2002) Marketing the e-Business (Routledge eBusiness), London, UK; New York, USA. Routledge, 368pp.


Eckersley, Peter, Harris, Lisa and Jackson, Paul (2003) e-Business fundamentals (Routledge eBusiness), London, UK; New York, USA. Routledge, 288pp.


Budd, Leslie and Harris, Lisa (2004) e-Economy: rhetoric or business reality? (Routledge eBusiness), London, UK; New York, USA. Routledge, 248pp.


Harris, Lisa and Dennis, Charles (2007) Marketing the e-Business. 2nd edition (Routledge eBusiness), London, UK. Routledge, 368pp.


Budd, Leslie and Harris, Lisa (2008) eGovernance: managing or governing? (Routledge eBusiness), London, UK; New York, USA. Routledge, 280pp.

Conference or Workshop Item


Harris, L. (2007) Out on the pull: how small firms are making themselves sexy with online promotion techniques. Academy of Marketing Conference: Marketing Theory into Practice (AM2007), Egham, UK. 02 - 05 Jul 2007.
Harris, L. (2007) Punching above your weight with Web 2.0. Towards a Social Science of Web 2.0, York, UK. 04 - 05 Sep 2007.


Carey, C., Harris, L.J., Smith, K. and Warren, L. (2009) Using Web 2.0 in education: privacy and integrity in the virtual campus. Network Ethics: The New Challenge in Business, ICT and Education; Track 3: Higher Education and Virtual Learning: Ethical Issues and Perspectives, Lisbon, Portugal. 22 - 24 Jun 2009.


Harris, Lisa, Harrigan, Paul and Naudin, Annette (2010) Integrating "employability" into the HE curriculum: case studies of online portfolio implementation in the UK. Personal Learning Environments (PLE) 2010 Conference, Barcelona, Spain. 07 - 08 Jul 2010. (In Press)


Harris, Lisa and Harrigan, Paul (2011) Fit for purpose: placing the PLE at the centre of marketing education. The Personal Learning Environment Conference 2011, Southampton, United Kingdom. 10 - 12 Jul 2011. 12 pp . (Submitted)


Harris, Lisa, Earl, Graeme, Beale, Nicole, Phethean, Christopher and Brughmans, Tom (2012) Building personal learning networks through event-based social media: a case study of the SMiLE project. Personal Learning Environment (PLE) Conference, , Alveiro, Portugal. 11 - 13 Jul 2012.
Phethean, Christopher, Tiropanis, Thanassis and Harris, Lisa (2012) Measuring the megaphone: how are charities using social media for marketing? Digital Futures 2012 - The 3rd Annual Digital Economy All Hands Conference, , Aberdeen, United Kingdom. 23 - 25 Oct 2012. 2 pp .
Phethean, Christopher, Tiropanis, Thanassis and Harris, Lisa (2012) Measuring the performance of social media marketing in the charitable domain. ACM Web Science 2012 (WebSci 2012), , Evanston, United States. 22 - 24 Jun 2012. 6 pp .
Harvey, Fiona and Harris, Lisa (2012) Understanding digital literacy for higher education. LLAS E-Learning Symposium, Southampton, United Kingdom. 26 - 27 Jan 2012.


Phethean, Christopher, Tiropanis, Thanassis and Harris, Lisa (2013) Automated analysis of charities’ communication styles on Twitter. DE2013: Open Digital, , Salford, United Kingdom. 04 - 06 Nov 2013.
Harris, Lisa, Costa, Cristina, Harvey, Fiona and Earl, G. (2013) Curriculum innovation: living and working on the web. Enhancement and Innovation in Higher Education, Glasgow, United Kingdom.
Brown, Ian, Hall, Wendy and Harris, Lisa (2013) From search to observation. WOW2013 Web Observatory Workshop, Rio de Janeiro, Brazil. pp. 1-3 .
Phethean, Christopher, Tiropanis, Thanassis and Harris, Lisa (2013) Rethinking measurements of social media use by charities: a mixed methods approach. Web Science 2013, , Paris, France. 02 - 04 May 2013.


Phethean, Christopher, Tiropanis, Thanassis and Harris, Lisa (2014) Taking the relationship to the next level: a comparison of how supporters converse with charities on Facebook and Twitter. ACM Web Science Conference 2014 (WebSci14), , Bloomington, United States. 23 - 26 Jun 2014. pp. 271-272 . (doi:10.1145/2615569.2615648).
Brown, Ian, Hall, Wendy and Harris, Lisa (2014) Towards a taxonomy for web observatories. WOW2014 Web Observatory Workshop, Seoul, Korea, Republic of. 06 - 10 Apr 2014. (doi:10.1145/2567948.257921).


Phethean, Christopher, Tiropanis, Thanassis and Harris, Lisa (2015) Assessing the value of social media for organisations: the case for charitable use. 2015 ACM Web Science Conference (WebSci'15), , Oxford, United Kingdom. 28 Jun - 01 Jul 2015. 9 pp . (doi:10.1145/2786451.2786457).
Phethean, Christopher, Tiropanis, Thanassis and Harris, Lisa (2015) Engaging with charities on social media: comparing interaction on Facebook and Twitter. Tiropanis, Thanassis, Vakali, Athena, Sartori, Laura and Burnap, Pete (eds.) In Internet Science: Second International Conference, INSCI 2015, Brussels, Belgium, May 27-29, 2015, Proceedings. Springer International Publishing. pp. 15-29 . (doi:10.1007/978-3-319-18609-2_2).
Nazir, Usman, Davis, Hugh and Harris, Lisa (2015) First day stands out as most popular among MOOC leavers. 2015 International Conference on Learning and Teaching (ICLT 2015), Singapore, Singapore. 25 - 26 Mar 2015. 5 pp .
Brown, Ian, Harris, Lisa and Hall, Wendy (2015) From search to observation revisited. ACM WebSci 2015, Oxford, United Kingdom. 27 - 30 Jun 2015. 3 pp . (doi:10.1145/2786451.2786511).
Nazir, Usman, Davis, Hugh and Harris, Lisa (2015) Input on MOOC forums is dominated by completers. EDULEARN15: 7th annual International Conference on Education and New Learning Technologies, Barcelona, Spain. 05 - 07 Jul 2015. pp. 4003-4009 .


Gatenby, Mark, Cantore, Stefan, Harris, Lisa, Morgan, Amy and Davidson, Thomas (2016) Business education and curriculum co-creation in the digital age. Chartered Association of Business School learning, teaching and student experience conference, Birmingham, United Kingdom.
Harris, Lisa, Fair, Nicholas and Hewitt, Sarah (2016) Collaborative social learning: rewards and challenges in mainstream higher education. Bourdeau, Jacqueline (ed.) In WWW '16 Companion: Proceedings of the 25th International Conference Companion on World Wide Web. ACM Press. 815–820 . (doi:10.1145/2872518.2890578).
Majekodunmi, Dola and Harris, Lisa (2016) Consumers' attitudes towards social media banking. In I3E 2016: Social Media: The Good, the Bad, and the Ugly. vol. 9844, pp. 717-727 . (doi:10.1007/978-3-319-45234-0_65).
Leon Urrutia, Manuel, Wilde, Adriana, White, Su, Earl, Graeme and Harris, Lisa (2016) Cross-institutional MOOC data analysis and visualisation: a call for collaboration. FutureLearn Academic Network, , Glasgow, United Kingdom. 06 Jun 2016. 27 pp .
Harris, Lisa and Molesworth, Michael (2016) Engaging students and MOOC learners through social media. In Social Media for Learning in Higher Education 2015 Conference Proceedings. (doi:10.7190/SocMedHE/2015/9).


Fair, Nicholas, Sebastian Russell, Harris, Lisa and Leon Urrutia, Manuel (2017) Enhancing the student experience: integrating MOOCs into campus based modules. ICEM 2017: International Council for Education and Media, University Federico II, Naples, Italy. 20 - 22 Sep 2017. 26 pp .

New Web Science Institute Blog, 9 years ago

Web Science Research Week, 9 years ago

Creative Digifest #SxSC3 Storify by Merel van Dijke, 9 years ago

#SXSC3 Speaker profile: Ben Mawson, 9 years ago

#SXSC3 Speaker Profile: Sally Jane Norman, 9 years ago

SXSC3 Speaker Profile: Alan Patrick, 9 years ago

#SXSC3 Speaker profile: Paul Walland, 9 years ago

Random Hacks of Kindness #RHoKSoton, 9 years ago

#SXSC3: Not just about business!, 9 years ago

#SXSC3 Speaker Profile: Alan Rae, 9 years ago

Just one week to go to the Creative Digifest #SXSC3, 9 years ago

Just 8 days to go until the Creative Digifest #SXSC3, 9 years ago

Web Science researchers contributing at #DE2013MCUK, 9 years ago

The Web Science Institute (WSI) launches its 2013/4 Programme, 9 years ago

Creative DigiFest and Dragon’s Den #SXSC3, 9 years ago

Digital Economy USRG Contributions to Web Science MOOC #FLwebsci, 9 years ago

Upcoming Digital Economy Events: Autumn 2013, 9 years ago

DE2013 Open Digital Conference at MediaCity, 9 years ago

Monday’s DE lunch postponed, 9 years ago

So what do the digichamps actually do?, 9 years ago

Using social media to present about social media…, 9 years ago

Tweet summary of great #web observatory event at #ODI, 9 years ago

Open Data Open Day 26th June, 9 years ago

Changing the Learning Landscape #cll1213, 10 years ago

#Digichamp Flo Broderick on learning to be a Reporter, 10 years ago

The 2013 Digital Literacies Conference #sotonMOOC, 10 years ago

#WebSci13 is just 3 weeks away…, 10 years ago

Digital Literacies Conference 2013: Online Learning and MOOCs, 10 years ago

Digital Literacy Workshops, 10 years ago

Blogging Workshop, 10 years ago