#Digichamp Flo Broderick on learning to be a Reporter

April 26, 2013
by Lisa Harris

Only a month ago I spent my Monday morning at university attending a Digichamps workshop on creating and editing video on smartphones with David Willox and Simon Morice of icmReporting.  After learning about conducting video interviews, we exchanged contact details and a month later I found myself working as a news reporter at Digital Media Europe 2013, a conference organized by WAN-IFRAon digital trends within the media industry.

Given that I had absolutely no experience in reporting, I was somewhat surprised when Simon and David sent me off to interview business leaders with a smartphone, an ALM, a microphone and lights on the first morning of the conference.  However, their simple four question approach and their refreshing confidence in a student’s maturity and capabilities enabled me to conduct 11 video interviews over the three days at 200 Aldersgate in London.

As a digital marketer, I’ve come to value the importance of instantaneous coverage and with the help of the iPhone app, Voddio, I found myself conducting an interview, gathering some B-Roll (video lingo for extra footage), editing the piece and uploading it to YouTube in about 30 minutes.

In order to interview effectively, I was encouraged to listen to all of the presentations some of which focused on themes such as paid-content strategies, digital advertising growth and open data.  My highlights included Matt Gierhart’s (Global Head of Social at Ogilvy Action) insightful presentation on “Stories from the Frontline of Consumerism” and hearing from Andy Wiedlin, Chief Revenue Officer at BuzzFeed who spoke about monetization on their social news platform. Impressed by my smartphone interviews, Simon and David threw me into the deep end asking me to present the conference’s live stream channel interviewing Gierhart.  No second takes, no second chances:

I might be set on a career in digital marketing in the technology sector, however, having the experience as a reporter reminded me that there are other fields I am interested in and that exploring as many sectors as possible whilst you are still in education can be exceptionally useful and rewarding going forwards.  I may even be lucky enough to work at the next WAN-IFRA conference in June in Bangkok (Digital Media Asia 2013). If any other Digichamps or students are interested in working with icmReporting then please email flo.broderick@gmail.com

To see my interviews at #DME13 please check out the icmReporting YouTube channel here.

Categories: Blog and Student Digital Champions. Tags: #digichamps and #DME13.