Digital Economy USRG

Online recruitment – is it working?

March 11, 2012
by Karen Woods

Companies are increasingly using online recruitment – but they are still very much in the minority. Natasha Allden, a graduate of the University of Southampton’s MSc in Digital Marketing, doesn’t expect things to change anytime soon.

She spoke to members of the University’s Digital Economy Strategic Research Group about the topic, which she researched for her dissertation.

Recruiters know there is a war for talent out there but online ads can result in too many unsuitable applications, which they then have to wade through. They tend to regard online jobseekers as passive as many tend to send the same general CV to several companies, impressing no-one.

Many companies fear losing touch of the recruitment process if they get involved with social media. They don’t want people commenting publically on their brand but forget this is already happening on Facebook, Twitter etc.

The monthly Digital Economy lunches feature speakers talking about a wide range of topics, networking opportunities and a few bites to eat.

Categories: Blog.