Digital Economy USRG

DE Lunch

Date: 04.10.2010

Speaker: Bev Hulbert and Mike Lister

Talk by Bev Hulbert and Mike Lister on “The Digital Marketspace: who pays in the digital economy?”

Digital technology has had a major impact on the way we buy products and services, communicate with our friends, and manage our leisure time.

This presentation will review the impact that digital technology has on the commercial world and how this has brought into being new approaches, tools and techniques in marketing that impact our everyday lives.

The presentation will then go on to explore the current and future economic realities of the digital world and we pose the question: “Is Digital Media about to become a two-tier system, like television, for the majority of the UK population?”