Digital Economy USRG


Student Digital Champions build social media presence for #PianoHAWK

Avatar photoMay 28, 2012
by Lisa Harris

The PianoHAWK launch event took place on 16th May 2012 at the Bluthner Piano Showroom in London’s Berkeley Square.

One of the major goals for the promotion of this event was raising awareness about the actual event and the PianoHAWK technology on several digital platforms. Considering that the main target audience interested in the technology could be found on social networks, such as Twitter and Facebook, the decision to create an online buzz on these media was obvious.

Digital Literacy Student Champions, Marina Sakipi and Panos Grimanellis were responsible for setting up and managing the social media accounts created.

First step was using the #PianoHAWK hashtag on Twitter in order to link together all relevant tweets, creating a ‘trending’ topic around the event and engaging users in using the hashtag before, during and after the event.

Here are a few sample tweets on #PianoHAWK:



Second step was the creation of the PianoHAWK Facebook page which immediately took off with many people ‘liking’ it.

On the day of the event, during its first part a science presentation took place by Dr Cheryl Metcalf where she explained everything about HAWK technology and provided scientific evidence of her research on how H.A.W.K technology can apply in various fields.

During the second part of the event, a music programme took place organised by Professor David Owen Norris with 11 Bluthner pianos playing simultaneously by students from School of Music and Cantores Michaelis choir singing.

In the meantime, Marina and Panos were live tweeting and uploading photos of the event:

As a whole, the event was very successful, and mentioned also in the University of Southampton Vice Chancellor’s blog post and as proved by the improved ranking of the PianoHAWK webpage on Google organic search results.

PianoHAWK Hand and Wrist Kinematics 16.05.2012 - 16.05.2012

HAWK is a technology that can be utilised to understand more about how the hands move to complete functional tasks. It can accurately measure, to less than a degree, all the dynamic joint information of the human hand. HAWK is a unique set of algorithms that can receive three-dimensional coordinates of a number of fixed points on the wrist, hand fingers and thumb, from, for example, a motion capture system. It analyses the composite movements integral to hand function and is the first technique to accurately measure all these dynamic movements.

We would like to invite you to the London launch of PianoHAWK event on 16th May 2012 from 4-6pm at the Bluthner Piano Showroom, Berkeley Square, London. Details of the venue can be found here: Bluthner

There will be a full programme of music by Professor David Owen Norris from 4pm to 5pm, and science presentation by Dr Cheryl Metcalf from 5pm to 6pm. Afterwards there will be a wine reception until 7pm.

For further details regarding PianoHAWK and what the event will involve please watch this video from last year’s event.


To book onto this event please email Luke Goater

Please state whether you wish to book a seat as we have booked a coach from Southampton University, Highfield Campus, University Road, Southampton, SO17 1BJ – leaving at 12pm on the 16th May to transport our music students to and from this event.

We hope that as many of you as possible are able to attend this thought-provoking and unique experience.

#PianoHAWK on YouTube

May 3, 2012
by Sotonde

You can view a #PianoHAWK video clip here: University of Southampton Youtube Channel

Piano HAWK live tweets

May 2, 2012
by Sotonde

You can view a #PianoHAWK video clip here: University of Southampton Youtube Channel

#PianoHAWK conversation on Yammer

May 1, 2012
by Sotonde

Login to join the #PianoHAWK conversation on Yammer. Note: this is currently only available to University of Southampton Yammer group members. You will need a Yammer username and password.