Digital Economy USRG

Creative DigiFest 2

Creative Digifest #SXSC2 Speaker Profile: Paul Caplan

Lisa HarrisOctober 10, 2012
by Lisa Harris

After a career in business to business journalism as editor, photographer and designer Paul formed his own company to provide digital media consultancy to the UK Government, public sector and charities as well as business. His journalism and photography has appeared in national magazines and newspapers and his clients have included COI Communications, the Royal Air Force, NHS and Airbus. He is completing a practice research PhD at Birkbeck, University of London.

Paul teaches on the MA Communication Design and the new Global Media Management pathways. His research focuses on strategic approaches to distributed global media and communications as well as digital imaging, software and object-oriented approaches to media.

In what ways are digital technologies transforming our lives?

Real-time news and streams of conversation. Shareable everything and linked ideas. Always on and always there media. Surveillance and sousveillance. Disintermediation and kickstarting. Crowd-sourcing and smart mobs. Likes and Friends. Information overload and filter failure. CRM and content relationships. Expectations and ownership. Remix and reuse. Carbon footprint and server farms. Data-mining and personal archives. Personal and social memories. Access and control. Gadgets and fetishes. People and power.

What can the latest technology do for you?

Ask not what the latest technology can do for you, ask what you can do with the latest technology. The thing is not to separate ‘technology’ from the rest of culture, media, marketing, life. It’s a tool. A powerful one and one often not under our control but a tool. We can use it, reconfigure it, bend it to communicate, connect, mobilise and build relationships. Facebook is a corporate giant data-mining our relationships, getting us to generate value for for its shareholders and empowering new forms of surveillance but it’s also the platform activists added to their armoury in Tahir Square or my daughter uses to help her with her homework. It’s also a tool the Far Right use to mobilise across Europe. It’s not simple. No technology ever is.

 If you’re not online are you out of the game?

No, because like it or not you *are* online – in the networks of state and corporate surveillance, your phone records, CCTV and credit card movements in the discussions of your friends as they post photos of you or mention you. You’re online when your customers oct stakeholders talk about your brand. The question is whether you’re happy to stand on the edge and let those conversations and relationships happen without you or whether you get involved, answer questions, help customers and add value. Online is not separate from some arcadian offline space. Just as “new media” is  a misnomer in an age of ubiquitous computing, so the online-offline dichotomy is an illusion. The two spaces permeate and plait.

Creative Digifest #SXSC2 Speaker profile: Madeline Paterson

Lisa HarrisOctober 9, 2012
by Lisa Harris

Madeline Paterson is a Career Transition Coach. She may not have been born digital, but she embraces it. Madeline wants to exemplify smart use of technology in her own business. And she wants it to have a personal touch, because that is what her business is all about about – paying real attention to clients and helping them to open up new opportunities for themselves.

Madeline speaks and writes about career transition whenever she can and believes that developing ‘readiness for opportunity’ is a key capability in a world where straightforward jobs are becoming fewer and fewer. As well as running her business, Madeline currently works part-time at the University of Southampton as a Student Experience Manager, managing the Transition to Living and Learning Project that supports new students starting at the University. She has worked in technology and media businesses and at UCL and the Open University – designing e-learning, managing media teams and managing client relationships. Find her on www.vizualize.me/madelinep and (every day) on twitter @madelinep.

In what ways are digital technologies transforming our lives?

 I live on an island, but that doesn’t matter.

I can coach anywhere using the telephone and Skype; I have a virtual assistant in the Netherlands who manages my diary; I created my own website; and I am just starting to use a neat app that scans my expense receipts and reconciles them with my business bank account. I love technology and work hard at keeping up-to-date, mostly through Twitter. The only thing that I have commissioned for my business so far is the Symmetry Coaching brand identity, but that may be about to change, because I want to grow my business. For me, technology is a central part of my life, an exciting world of new ideas, and an opportunity to innovate in my own business.

What can the latest technologies do for you?

I would like you to help me answer that question.

You are invited to come up with strategy, marketing, web and open data ideas in my Boost This Business! workshop at #SxSC2. And in recognition of your creativity in injecting new ideas, you could win either a special prize or a career coaching prize.

How do I use digital right now? Well, I created my own WordPress.com site at symmetrycoaching.co.uk, but it really needs a re-think. I’m active on Twitter as @madelinep and I get into the press when I can, e.g.  http://bit.ly/GlobalResearcher-chat, but I probably need a more substantive profile – and I wonder if it would be good to write a book? I am frighteningly easy to find on Google and LinkedIn, but is the message appealing and a sufficiently clear ‘call to action’?

If I want to develop products and services so that Symmetry Coaching moves away from being only a time-based business, where should my priorities lie in the next 12 months? Over to you! What can technology do for my one-person coaching and consulting business? How can I work on the business without the details of implementation eating seriously into my time?

If you’re not online, are you out of the game?

 I would live in a smaller world if I weren’t online.

There would be fewer opportunities and I would certainly know fewer people who share the same interests as me. On the other hand, I have to take care of my time and I experience (many times a day) the pull of the internet on my mind when I know that I should be doing other things.

For small businesses, the challenge is often in getting the right people to help us grow our businesses. I hope the little case study in Boost This Business! helps us think about how to deliver real value to small businesses like mine.

Creative Digifest #SXSC2 Speaker Profile: Jeremy Frey

October 8, 2012
by Graeme Earl

Jeremy Frey is Professor of Physical Chemistry at the University of Southampton, UK He is fully committed to a collaborative and interdisciplinary approach to chemical research. He uses laser spectroscopy to probe molecular structure, reactivity, and dynamics in a variety of environments, ranging from single molecules to interfaces and surfaces, which he studies with interfacial non-linear spectroscopy.  His most recent laser research probes the shape of single large molecules of biological significance, such as enzymes, using EUV and soft x-ray coherent diffraction imaging and x-ray spectroscopy. Experimental data is transferred automatically to an Electronic Laboratory Notebook (ELN): LabTrove, which his research group developed.

At Southampton , his collaborations with Physics, the Opto-Electronics Research Centre (ORC), and Electronics and Computer Science have been particularly fruitful. He continues to be vigorously involved with the UK e-Science and e-Research programmes. Jeremy led the CombeChem project, which developed e-Science and Grid infrastructure to provide support for and carry out chemical research, including, for example, the Smart Tea Project.

Subsequent projects deploy Web 2.0 & social networking technologies to develop a “Chemical Semantic Web”; the e-Bank & e-Crystals projects established Publication @ Source² as a key goal in the drive for appropriate curation. Jeremy was the chair of the UK e-Science User Group (2005-7) and in 2005/6 held a Visiting Fellowship at the Centre for Mathematics and its Applications at ANU, Canberra. He has recently been appointed as the champion for the RCUK Digital Economy IT as a Utility Network.

ITaaU Web page is http://www.itutility.ac.uk/

In what ways are digital technologies transforming our lives?

Huge increase in the access to material and information, opening up choice, though perhaps not considered knowledge, ability to communicate rapidly with many people & groups to obtain input, advice and with luck make better decisions!  When digital replaces physical, rather than supply information about the physical world, then the transformation is much more dramatic and personalised mass customisation is possible.

What can the latest technologies do for you?

Smart phones, Cloud services are just the start of the potential to transform IT and information provision into a utility – but are these utility services ones we will trust?  When we can trust them we are empowered by them, when we can’t the result can be devastating, much more rapidly and globally than ever happened in the pre-digital world.

If you’re not online, are you out of the game?

No not quite, but just playing a slower game!  I don’t have a smart phone (yet) – I can use my phone to talk to people, so while I may not always be online all the time, I have become used to being in contact, and perhaps having time with no email might give time for more thought and less rushing about?

Creative Digifest #SXSC2 Speaker Profile: Danny Weston

October 8, 2012
by Graeme Earl

Danny is currently pursuing a PhD in Philosophy at the University of Greenwich funded by the RCUK DE www.patina.ac.uk project, applying Actor Network Theory to ‘Bots’. He also has an interest in Floridi’s ‘Philosophy of Information’ and ‘Information Ethics’, Computational epistemology and social media.  Whilst his academic background is in philosophy and politics he has also spent nearly a decade working in IT roles. This has included working on electronic trading systems on investment bank trade floors, supporting a community of online tutors for UFI and teaching computer forensics, digital enterprise and computer ethics.

How are digital technologies transforming our lives?

On the difficult side – forcing us to think and act in digital ways; which inevitably means often squeezing the analogue into discrete digital packages. Then there is the scattering of our attention – though that is as much about the means of delivery (mobile devices, email etc) as it is about being digital’. Also there’s the enormous amounts of data that can be used for passive mass dataveillance. On the positive side – freeing us from unnecessary labour and enabling greater levels of creativity for a much wider range of people (think ‘Web 2.0’ etc) and providing enormous amounts of data that could be used for accountability, transparency and self-reflexivity.

What can the latest technologies do for you?

Each technology fundamentally presents you with a choice: there have been debates in recent years for example as to whether Google makes people ‘dumber’ or ‘smarter’. It’s a choice. You can use Google to look into the minutae of a celebrity’s life or you can use it to find e-learning resources on theoretical physics. The choice is yours.

If you’re not online, are you out of the game?

No not necessarily. We’re a bit fixated on communication – which of course is important, but digital technologies can be used in many innovative ways that don’t require the hand-holding of constant connection with everyone else via the internet.

http://www.censoring.me/churnalism

Creative Digifest #SXSC2 Speaker Profile: Ring Xu

Lisa HarrisOctober 7, 2012
by Lisa Harris

Ring Xu is currently studying for her PhD in Marketing in the University of Southampton. Her research interest is in social media marketing, especially in online networked marketing in social media websites. At SXSC2 she will be running a workshop to demonstrate how business can benefit from building a profile on Sina Weibo, one of the most popular Chinese social networking sites.  She can be found on Twitter @ringmktgx and Sina Weibo @戒指MKTG小博士. Ring has a blog about her research interests and also a hands-on guide of how to use Sina Weibo.

In what ways are digital technologies transforming our lives?

Several years ago I was using my NOKIA phone and the only things I did with it were sending text messages, making phone calls and listening to music. I have been using different generations of iPhone for a couple of years and I’ve found it really convenient in terms of connecting  the various aspects of my life. I no longer subscribe to newspapers, I read them on my laptop and on my phone. Though I still subscribe to paper editions of Vogue and Elle, I prefer bringing my iPad with me from which I can read the electronic version rather than carrying those heavy magazines around. I have four email accounts on my phone and over 80 applications. I guess what I am trying to say here is that digital technologies transformed my life into a more convenient, if busier, one.

What can the latest technology do for you?

 As much as I stay online, I feel that sometimes I am isolated from the world and technological advancements undermine my human relationships. At the same time, they make it much easier for me to find things, knowledge, and people that I am looking for. I love it but sometimes I hate it. I call it a ‘double-edged sword’.

If you’re not online are you out of the game?

Not really but it depends on what you do and where you do it. For businesses, staying out of the online world may not be a wise decision, because your customers are there. If you are not, they will be taken by your competitors.

 

#SxSC2 speakers

October 7, 2012
by Graeme Earl

We have added the #SxSC2 speakers to the sotonDE/sxsc2 list. If you aren’t there tweet @SxSC.

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#SxSC2 attendees

October 7, 2012
by Graeme Earl

We have added the #SxSC2 attendees to the sotonDE/sxsc2-attendees list. If you aren’t there tweet @SxSC.

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Creative Digifest #SXSC2 Speaker Profile: Julius Duncan

Lisa HarrisOctober 4, 2012
by Lisa Harris

Julius Duncan, Marketing Director – Headstream, and Project Director – Social Brands 100 

Julius has been leading the communication industry’s thinking on social media for the past six years. Since co-founding social specialist Headstream in 2006 he has influenced the development of social media from its early status as an experimental arm of ‘digital PR’, to the enterprise changing discipline it is today.

As well as looking after Headstream’s own marketing and content strategies he is the Project Director for Social Brands 100, the leading annual ranking of social media performance. He is also a member of the Interactive Advertising Bureau’s ‘Social Media Steering Group’, where he focuses on establishing best practice guidelines, and introducing better ROI measurement for social media.

Prior to Headstream Julius has held directorship positions at integrated marketing agency Five By Five, and financial communications agency Finsbury. He got the communications and digital bug as a business journalist for Financial Times newswires and television in the first dotcom boom of the 1990s. He can be found on Twitter @juliusduncan

In what ways are digital technologies transforming our lives?

There are the obvious and easy to spot effects. Tablet and smart-phone adoption allows internet access on the move with implications for how we travel, shop, socialise, and interact. The digitisation of money means contactless payments are here, and cash-free systems will become the norm in the near future. Entertainment is no longer prescribed and sold in physical formats, we can time shift our TV viewing through Personal Video Recorders like Tivo, and easily access and share sound and video files wherever there is an internet connection.

Potentially more significant are the effects of the digital layer of data that is being built up around human society all the time via every online interaction. By making sense of this collective ‘big data’ we will be able to identify trends and insights that create meaningful breakthroughs in public health, medicine, climatology, in fact any significant challenge faced by humankind.

What can the latest technologies do for you?

Open source technologies and the internet continue to shift power from the few to the many. Now everyone can be a publisher, access a global audience, and activate that audience with the right message. Products that previously required large-scale investment to build and distribute e.g. newspapers, computer games, can now reach massive scale without huge budgets and resource e.g. Huffington Post, Angry Birds. The world is out there, waiting for the next valuable idea, it could be yours.

If you’re not online are you out of the game?

Firstly, let’s make a distinction between affluent countries with high internet penetration, and those without substantial numbers of internet users. In those connected countries you are definitely playing the game with one hand tied behind your back if you aren’t online. The information, access and network potential that online provides can benefit any individual, business or organisation. In the second case it is those that can access the internet first who will benefit the most, and it will most likely be mobile rather than fixed line telecom which provides that connectivity.

Creative Digifest #SXSC2 Speaker Profile: Andrew Keen

Lisa HarrisOctober 3, 2012
by Lisa Harris

Andrew Keen is an Internet entrepreneur who founded Audiocafe.com in 1995 and built it into a popular first generation Internet company. He is currently the host of “Keen On” show, the popular Techcrunch chat show, a columnist for CNN and a regular commentator for many other newspapers,  radio and television networks around the world. He is also an acclaimed speaker, regularly addressing the impact of digital technologies on 21st century business, education and society. He is the author of the international hit “CULT OF THE AMATEUR: How The Internet Is Killing Our Culture” which has been published in 17 different languages and DIGITAL VERTIGO: How Today’s  Social Revolution Is Dividing, Diminishing and Disorienting Us, his controversial critique of contemporary social media.

How are digital technologies transforming our lives?

Digital technologies are turning us into networking addicts, incapable of spending time alone, uncomfortable with self-reflection, dependent on how others see us. Digital technologies are creating a shadow over our lives. They are creating a society dominated by voyeurism and surveillance. It’s a world that Alfred Hitchcock could have created. I call it Digital Vertigo.

What can the latest technologies do for you?

The latest technologies can isolate you, undermine your human relationships, feed your narcissism and turn you into a corpse. A better question to ask is what we do for the latest technologies. And the answer to that is to humanise them by creating a network in which data degenerates, a network that has learnt how to forget.

If you’re not online, are you out of the game?

Out of the game? Life isn’t a game, even if digital gamers want to turn it into one. Unfortunately, however, only the very rich and very poor can afford to be offline. For the rest of us, then, existing on the digital network is the dominate reality  of the 21st century. As the fictional Sean Parker said in the movie The Social Network: “first we lived in villages, then in cities and now on the Internet.”