Digital Economy USRG

Creative Digifest #SXSC2 Speaker Profiles: Tom Barnett

Avatar photoSeptember 29, 2012
by Lisa Harris

This is the latest in our series of posts profiling the panelists and speakers at the Creative Digifest:

Tom Barnett is a co-Founder and Managing Director of Switch Concepts – a fast growing online decision engine that specialises in the delivery of online adverts.

In what ways are digital technologies transforming our lives?

I think that right now digital technology is verging on all pervasive – even if you don’t own a smartphone, pad, connected tv, computer or raspberry pi. ┬áBehind the scenes the digital cogs are whirring 24/7 working out what to do with and for you.

In many ways technology has improved our lives. ┬áCommunication has generally taken on an entirely new meaning in the last decade or two. ┬áOn the other hand I worry that things have moved so quickly – Google is only 14 years old, Facebook only 8. ┬áHave humans really kept up sociologically with the pace of change? ┬áBruce Willis suing Apple over the right to leave music he purchased from them to people in a will summed it up for me. ┬áWe all tick ‘accept’ without running the agreement by a lawyer (or counsellor) on ┬ú500 an hour.

I’m excited about web 3.0. ┬áTo me it represents a redress of the balance.

What can the latest technologies do for you?

Most practically the Samsung Galaxy S3 has meant I do not need to lug my laptop around with me as religiously as I have done for years.  The raspberry pi is going to give my children the same sort of chance I had with a Spectrum and BBC micro. I am keen to see VRM (vendor relationship management) tools emerge.

If you are not online, are you out of the game?

Frankly, yes.

Categories: Blog and SxSC2 Bio. Tags: SXSC2.

Leave a Reply