Digital Economy USRG

Creative DigiFest and Dragon’s Den #SXSC3

Avatar photoOctober 23, 2013
by Lisa Harris

Tickets for this event are going fast, and new workshops are still being added to the agenda  – please see below for the latest information. Here’s a reminder of last year’s event

Date: 19.11.2013

Time: 10.00am – 4.00pm

Location: Mayflower Suite, De Vere Grand Harbour Hotel, Southampton

Registration: Please book your place here

Creating value from digital technologies

  • World leading speakers
  • Demonstrations of the latest technologies
  • Debate and discussion with digital experts
  • Free workshops and  networking sessions

Come along to our one day interactive conference to find out more about the pioneering interdisciplinary digital projects already underway at the University of Southampton.

See pitches for a business planning competition with prizes of 7K, 4K and 2.5K, sponsored by RCUK/NEMODE

After lunch explore your own areas of interest through workshops, demonstrations and one-to-one networking with experts in a wide range of digital technologies.


10.00am coffee and posters

Welcome and introductions supported by the Ladies of the Press and the Student Digital Champions

10.15am  Dragon’s Den: Competition pitches

11.15am Coffee and Tea Break

11.30am Talks from digital experts including Alan Patrick of Broadsight business and technology forecasting consultancy, Professor Sally Jane Norman, Director of the Attenborough Centre for the Creative Arts and Jeremy Caine, Complex Systems Integration, IBM

12.30pm Competition winners announcement

Google Hangout on Air organised by  Simon Morice and David Willox of  ICM Reporting

2pm Workshops talks and demos on new digital technologies and business model development, including Paul Walland from IT Innovation, Alan Rae, marketing and communications expert and Ben Mawson from 3DBare

Organised by the Centre for Strategic Innovation and the Digital Economy University Strategic Research Group.

Speakers include:


Addresses business modelling and business planning: the relationship between the two, and when you ‘start-up’? Business Modelling: value proposition; target customer segments; distribution channels; customer relationships; unique value add; core capabilities; partner network; cost structure; revenue model; business process modelling Business Planning: content; risk and mitigation; managing changes


Addresses new business models, and the challenge for brownfields: the world is mostly made up of existing enterprises (and their part of the economy), rather than greenfield start-ups, so “Digital Integration” is a challenging domain for today’s business, with many facets, including data ownership.


Digitisation and critical arts practices: Digital technologies have the value we choose to ascribe to and invest in them. As “early adopters” and often developers of many aspects of digital media, artists have played a large part in forging and questioning these values, and upholding the creative criticality on which productive social awareness depends. I shall draw on examples of art using digital technologies to feed discussion on current practices and contexts.


Setting up a digital business from scratch can be a daunting project.  How do you make your offer attractive? How do you get the site found? How do you make transactions and how do you fulfil?  This workshop covers these issues and will outline the pitfalls as well as offering some advice on how to make it work.  The workshop is based on nearly 10 years involvement with Digital Business in our Family Horticultural business which successfully turns over nearly £3/4 million annually in Plants, Garden equipment and organic pest control and will give you some real insight into what is practicable for an independent operator to achieve.


The challenges of running media-based collaborative projects: teams are created and re-created at national and supra-national level to address key thematic areas in a project-based manner related to funding. The challenge is, how to create and maintain collaborative relationships value around new technology in a fast-moving highly interconnected environment dominated by competing and evolving standards.


Ben will be presenting current development of 3DBARE, the 3D Binaural Audio Rendering Engine. 3DBARE is a means for multiple users to ‘walk inside a piece of music’, as though the sounds were actually emanating from points in a physical space. 3DBARE is a move towards realising ‘digital liveness’, making repeated experience of fixed output continually changeable.

Additionally, Ben will deliver a MasterClass on a related technology, the GPS-based software noTours, used for Annotating Landscape with Audio at the Avenue campus 65 / 2149 10-4 on December 6th. “Annotating landscape with Audio: an introduction to building geo-located sound structures”.

A talk, and a practical session on building a sound map, choosing and editing your sounds, field testing and revision – by the end of the day, participants will have built their first geolocated sound structure. Registration for this session is essential via

***BUSINESS PLANNING DEVELOPMENT CLASS: Highfield campus B2/3041, 4-6 on October 28 with Peter Webber. Register your interest with ***

Categories: Blog and Creative Digifest 3. Tags: #FLwebsci and #sxsc3.

One thought on “Creative DigiFest and Dragon’s Den #SXSC3

  1. […] Digital business/new digital enterprises via programmes such as the creative digifest series. Last year’s event centred on the high profile keynote speaker Andrew Keen, this year […]