Digital Economy USRG


UBhave: ubiquitous and social computing for positive behaviour change

Our overall aim is to devise tools to study and influence human behaviour through mobile phone and social networking technology. We will develop a broad-based but in-depth understanding of the roles that social and mobile digital technologies can play in delivering successful behaviour change interventions. We will determine the technological, psychological and social factors influencing uptake, usage and effectiveness of different intervention characteristics and components in promoting positive behaviour change. Our objective is to lay foundations for a systematic science that can underpin future developments of digital behaviour change interventions. Specific outputs will be findings from a series of studies of a range of behaviour change interventions implemented through mobile phones and social networking sites, including statistical analyses of the mediators and moderators of intervention outcomes in very large-scale population applications.

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