Creative Digifest #SXSC2 Speaker Profiles: Mike Lister
September 29, 2012
by Lisa Harris
This is the latest in our series of posts which profile the panelists and speakers at the Creative Digifest on 11th October.
Mike Lister obtained a degree in graphic design and did everything from shooting advertisements and making radio commercials to the design and layout of the Observer Colour Magazine. By 23 he was Head of Design at PA Advertising, a division of PA Management Consultants. At 28 he was Creative Head of David Baker Associates, a below-the-line advertising agency, and managing a team of 23 designers.
Meanwhile, in his spare time, Mike invented a very profitable system of photographic lettering and set up a company, Safelight, to commercialise it. For the next 25 years he ran Safelight as a highly successful Marketing Communications, Multimedia Design and Events Company. Work involved TV titles and film animation, video and CD-ROM production and print design as well as staging conferences and events for up to 3000 people. Safelight pioneered computer graphic systems in Europe and Mike funded and helped design and test graphic software packages for USA companies like AVL (Audio Video Laboratories) and Artronics. In 1980 he founded Dimension Technology to create Calypso software using his proprietary windows interface. Eighteen months before the launch of Microsoft’s Windows, Calypso was hailed as a brilliant success by the UK computer press, but being early to market made funding difficult. Calypso was developed at the European beta test site for Stepstone’s Objective C, the programming language later acquired by Next Computer which became the basis for Apple software as well as the first browser WorldWideWeb.
In 2000 Mike founded Netusability Ltd to improve his web-tracking and video streaming software. He held four USA patents pending and was funded by $6m from eVerger (owned by Aegis plc and Warburg Pincus). As CTO he ran development teams in the USA and UK but eVerger pulled out in the dot-com crash. Mike bought back his software and became Director of Customer Experience for the strategy division of i-level, Europe’s largest Internet advertising agency. It provided access at senior level to major corporations and the opportunity to experiment using his software to analyse internet behaviour. Clients included Teletext, the COI, Orange, Sony, Yell, News International, RAC and Cosmos. These results were gained by using qualitative techniques: since 1998 Mike has spent more than 4,000 hours interviewing over 2,000 people purchasing from websites, and also quantitative techniques: 30,000+ hours analysing on and offline purchasing behaviour and trawling through web analytics, CRM and call centre data. For more information about Mike’s latest research please visit his website
In what ways are digital technologies transforming our lives?
It seems to me that so far the major effect of digital technology has been to increase the velocity of communication, the quantity of information and the entertainment options available. To simplify Herbert Simonâs quote â all this âstuffâ consumes our attention and âeatsâ our time. People are spending more of their time in the virtual world at the expense of the physical world. We had a similar effect with the introduction of Radio in the 1920s to 1930s and later on TV in the 1950s. In the past people have gradually adjusted from over-consumption of any new media to a more balanced media diet, although the feedback processes using digital technology may have changed this.
What can the latest technologies do for you?
Iâm impressed with the âstate of the artâ cloud services Iâm receiving via my Google Nexus 7 tablet. This can become a newspaper; a magazine; a book; a Filofax with calendar and email available; a note making device; a map; a music or podcast player; a bus or train timetable; or a screen on which to watch movies or TV whilst on the move and a payment mechanism. Of course all these services were available from a laptop that needed charging every three hours or so that also has a long boot-up time. The tablet is very lightweight (345 grams), low cost device that is instantly available and will run all day without needing a battery charge.
 If youâre not online, are you out of the game?
It depends on what game you are playing and the time period involved. For example; if you mean shopping, in the UK according to the latest ONS figures online sales are only 11% of the total of all retail sales in a typical month. Of course many people research online before making a store purchase but the majority still purchase shopping offline. Selling the right product from a good position on a High Street it is still possible to be a success but being online would increase your sales. My local baker sells bread and cakes from his shop but his website provides a broader reach for his event catering business.
Why you should come to the Creative Digifest
September 29, 2012
by Lisa Harris
First published by Lorraine Warren on her blog
There are over 100 bookings so far but we’ve still got a few places left for the Creative Digifest on 11th October. Some people have been asking what it’s all about, so here goesâŠ.
WHAT IS IT?
An event that brings together university staff, students, business people, inventors and entrepreneurs with an interest in the digital world and its impact on our lives â to inspire research, teaching and learning collaborations. There will be regular follow up meetings, with the next one to be held in London.
The context is creative industries and digital media, which are very much seen as engines for economic growth – but this only occurs if new business models and new markets are built from all the cool new digital stuff that’s out there.
Digifest is in the tradition of self organising informal events, variously referred to as âbarcampsâ or âunconferencesâ that bring together creative and digital folk in an inclusive, open, non hierarchical, IP sensitive manner, to demo new stuff, talk, network — in effect ‘creative sandpits’ , a crucible for new products, services, business models, start-ups. Here’s some Q&A about one run by the BBC at Media City, which got rave reviews and over 200 people.
This is part of a global movement – see also TED and SXSW
WHY COME?
As well as a number of interesting talks :
*Â Â see new stuff being demo’d by students, staff and entrepreneurial businesses
*Â Â meet colleagues from FBL, ECS, humanities, arts – interdisciplinary collaborations
*Â Â spot potential ideas for new products, services
*  research into new organisational forms and processes (the creativity that takes place in these events is amazing)
*Â Â connect with people in industry who are pushing the boundaries
Creative Digifest #SXSC2 Speaker Profile: Tom Chapman
September 27, 2012
by Lisa Harris
This is the third in our series of posts profiling speakers and panelists for the Creative Digifest:
Tom works across Lawton Communication Groupâs agencies; integrated agency Five by Five, social agency Headstream and employee communications agency Five by Five People. He is responsible for developing strategic frameworks, new service propositions and working with teams to continually evolve with emerging trends. Â Tom has worked for LCG for the past 4 years, starting out as a Planner and Account Director at Headstream, and more recently as Head of Social for Five by Five, working with brands including GAP, Activision, McLaren Automotive and UKTV. He started out in the New Media team for OTC (now Lastminute.com). He also founded ClickExpo, an online trade show, and co-founded SpydaRadio, an Internet radio station and LOGO, a free music magazine.
In what ways are digital technologies transforming our lives?
When words such as âlolzâ, âridicâ. âtweepsâ and âmwahahahaâ become the latest inclusions in the Oxford English Dictionary it is a clear reminder that âdigitalâ has had a profound effect on our lives. For kids today they do not think about âdigitalâ or âtraditionalâ, itâs all the same to them, digital is pervasive. Digital technologies are rapidly transforming my city to the point where via mobile GPS I can track the bus Iâm waiting for in relation to my location. I can appear to be present in my house by controlling the lighting, heating and security remotely via mobile apps. My personal relationships have completely changed – with my virtual self I now can find a partner by matching my personal data to others and Iâm able to manage relationships across different geographies from a fixed location. Soon I will have the option not to drive to work as my automated vehicle will communicate with the smart roads and other smart vehicles. My health can be accurately measured in real-time via smart clothing informing me precisely when my body will need water and nutrients. Entertainment is personalised to my exact interests linked directly to my virtual self and my behaviours. I do not need to be of legal age to influence politics and local government as I can start a movement via social networks using just a mobile. I can disrupt any industry from the comfort of my own bedroom. And if Iâm fed up with the physical world I can augment a virtual world and escape for a few hours.
What can the latest technologies do for you?
Right this very minute Iâm looking at pictures on Twitter showing a flood happening in real-time, Iâm going to check into my local coffee shop at 11am to receive a discount off my coffee, Iâve just been alerted to pictures on Facebook of my best friendâs baby born 30 seconds ago and can send my regards along with a personalised card that will be delivered tomorrow, Iâm looking forward to watching my favourite TV programme on demand this evening whilst downloading exclusive content via tablet running alongside the show.
If you are not online, are you out of the game?
You only need to look at third world countries recently connecting to the grid to see what impact data and information is having on those countries, it provides an opportunity to transform economies, health and education creating a better quality of life.
Creative Digifest #SXSC2 Speaker Profile: Toby Beresford
September 24, 2012
by Lisa Harris
 This is the second in a series of posts over the next few weeks to highlight the various speakers and panelists at the Creative Digifest.
Toby Beresford is an excitable social media guru with a digital vision. He won a Mark Zuckerberg hackathon, gave the keynote at a social media world  forum, and still finds time to provide incisive commentary on social media for Sky News.  His latest startup Leaderboarded.com turns the humble high-score-table into a verb, by letting companies create their own social data leaderboard of staff, customers, influencers or even event delegates….  Watch out or you might be the one to get leaderboarded soon…
In what ways are digital technologies transforming our lives?
I think the key transformation is that our digital selves are no longer anonymised ‘handles’ such as an email address or a computer number which we can disown at the flick of a switch. Nowadays our digital lives are extensions of ourselves – much like a prosthetic limb or the clothes we wear. That’s why teenagers now fear ‘frape’ – the act of hacking into someone’s Facebook account and posting embarrasing messages on their behalf, more than their bank account being hacked.
What can the latest technologies do for you?
Technology can break down barriers – the most important of which is geographic – I can order a sweater from Arran without visiting the island, I can chat to my relatives via free video conferencing, I can get the latest harbour prices for my fish despite being still at sea.
If youâre not online, are you out of the game?
Yes. Access to the internet is a universal human right, marginalised and low-income families throughout the world often have the most to gain from access to accurate and up to date information.
Creative Digifest #SXSC2 Speaker Profile: Abigail Harrison
September 23, 2012
by Lisa Harris
This is the first in a series of posts over the next few weeks to highlight the various speakers and panelists at the Creative Digifest.
Abigail Harrison, Founder of DigitalSurrey, PR and social media consultant
Founder of one of the largest B2B social media networks #DigitalSurrey, Abigail Harrison has worked in PR and social media for almost 20 years. Delivering award-winning results for leading global brands, she thrives on delighting clients with creative, impactful strategies. As one of the key players in the digital and social media sector, Abigail founded DigitalSurrey in 2009 which regularly draws stand-out sector speakers such as Google, IBM and the BBC. Abigail has been involved in the organisation of major social media events such as Twestival and was responsible for bringing back TweetCamp to London in 2011 which attracted some of the leading movers and shakers in the global social media sector.
In what ways are digital technologies transforming our lives?
Technology enables ‘I’ to harness the power of ‘we’ – the power (positive and negative) of crowds online has the ability to change outcomes faster. Yes the French Revolution happened over 200 years ago, however digital technologies enable information to spread / propogate with lightning speeds which challenge Governments and brands alike to maintain a degree of dignified control. In addition, the technologies have the potential to provide a mouthpiece for the ‘I’ – cutting through automated customer response, demanding up-to-the-minute information, in a decade where transparency and honesty have taken a hammering – and consumer trust hit all-time rock-bottom levels.
What can the latest technologies do for you?
Cut through red-tape; deliver information faster; demand transparency / honesty / respect; build communities based on commonality – and provide the ultimate filter mechanism to ensure relevance (the delete button is ever present!); provide a fast-action response resulting in increased engagement, profitability, efficiency; restores the consumer (customer) to his / her position of king.
If youâre not online, are you out of the game?
You are out of ‘a game’ but not ‘the game’. However, online is facing a real challenge posed by gamers and trolls – plus the challenge of Governments / lawyers who are trying to impose national rules & regulations on a global unregulated channel. Perhaps one to discuss further at the event…..?
Digital Economy lunch on 24th September
by Alison Simmance
You are warmly invited to attend the Digital Economy lunch on the 24th September from 12 noon in 85/2207 (Life Sciences Building)
Professor Hugh Davis will talk about recent developments in Technology Enhanced Learning at the University and the role of the new Centre for Innovation in Technologies and Education (CITE) in supporting Faculty initiatives in this area.
Hugh is the University Director of Education responsible for technology enhanced learning (TEL). He chairs the University’s Technology Enhanced Learning and Living Board and is a member of the University’s Education Advisory Committee. Hugh is based in the Web and Internet Science Research Group within the School of Electronics and Computer Science.
The next lunchtime DE events will be held on 29th October and 5th December. We are also planning a *big event* on campus with keynote speaker Andrew Keen all day on 11th October.
More information will be circulated very soon.
Why academics ought to use social media
by Karen Woods
The University of Southampton’s Head of Multidisciplinary Research Guy Poppy has been getting to grips with social media. He tweeted and blogged about his visit to Rio+20, the UN conference on Sustainable Development.
I caught up with him on his return to Southampton. To listen to our interview and find out what Guy thinks about social media, listen here.
Sustainability & the Creative/Cultural Industries
July 24, 2012
by Lisa Harris
The 2nd INTERREG conference in Socially Responsible and Sustainable Entrepreneurship and Innovation will be held here at Southampton in the Management School, October 24/25. There are many interesting streams at the conference, http://www.ecole-management-normandie.fr/web/2nd_interreg_conference_.html, but if you are interested in issues about sustainability and value creation in relation to the creative and cultural industries, check out Stream 5 (below). Happy to discuss any provisional ideas (lw4@soton.ac.uk). the conference is suitable for all kinds of researchers, early stage work welcome.
The following deadlines for submission/registration apply:
Submission of abstracts or papers (full/short/developmental papers): 5 September 2012
Registration closes on: 20 September 2012
Main conference: 24-25 October 2012
Stream for INTERREG 2
Lorraine Warren, University of Southampton
Jean Denis-Culie, EM Normandie
Amira Laifi, EM Normandie
Outline : Rationale and key themes
The creative and cultural industries are recognised widely as creating value as
they (Muller et al, 2009)
Are a major source of innovative ideas that contribute to the development of new products and services
Offer services that may be inputs to the innovative activities of other enterprises and organisations within and outside the creative industries
Are intensive users of technology and often demand and create adaptations and new developments of technology, providing stimulus to technology producers.
It could therefore be argued that creative businesses can play a part in helping other sectors meet the challenge of sustainability as well as becoming more sustainable themselves. The part they have to play in creating a sustainable future is not only in behaving in a sustainable manner themselves, but in influencing our behaviour and inspiring new lifestyles. They influence us, not only through their creative acts alone, but also in the messages they put across, the buildings and places they live and work in, and the change they stimulate in other industries.
This track invites papers that explore the relationship between the creative and cultural industries and sustainability. Potential topics might relate to the key themes listed below.
The practice of sustainability by creative/cultural industries firms (designs, lifestyles, creative practices or acts)
The contribution of creative/cultural industries firms to sustainable practices in other firms and organisations
The contribution of creative/cultural industries firms to sustainable practices in communities and society generally
Value creation through entrepreneurship and innovation related to the above.
Theoretical and methodological contributions are welcome, as are empirical papers.
Stream questions
What are the challenges, barriers and opportunities for the creative/cultural industries in regard to sustainability?
How do we analyse, assess, evaluate or measure the contribution of the creative/cultural industries to sustainability; particularly in regard to how value is created?
What theoretical and methodological challenges are relevant in this ecosystem?
Keywords
Creative industries; cultural industries; sustainability; value creation
Bibliography
The Creative Industries Sustainability Beacon project Final report, Fiona Bennie
and Chris Sherwin, 2010, Creative Industries Knowledge Transfer Network.
References
Muller, K., C. Rammer and J. Truby (2009) âThe role of creative industries
SMiLE virtual presentation to PLE Conference
July 19, 2012
by Lisa Harris
Nicole Beale and I recently presented a paper via Skype to the PLE conference on the value of event-based social media to the development of personal learning networks. Remote presentation is hardly noteworthy these days, but participating in ‘real’ group discussions on a laptop screen by being picked up and moved around from group to group was a slightly surreal experience :-)
Our paper focused on the role of social media in building learning networks and increasing subject knowledge from a interactions before, during and after a live event. It is based upon our experience of managing, curating and archiving social media data centred upon a major academic conference. We have reported more detail of this project on the LSE Impact and Smart Insights blogs.
In terms of building an individual’s learning networks, we summarised the value of social media as:
Allowing people to âmeetâ others that they would not have had time to meet if those tools were not being so extensively supported
Strengthening and extending circles of contacts through conversations occurring on Twitter around a common topic
Identifying new contacts with whom a connection was not apparent before engaging with their social media user profiles
Providing a way to find out more about delegates who were at the conference, in order for new possibilities for connections to be explored
Increasing interest in face to face sessions being run at the conference therefore broadening the group of participants
And in terms of enhancing an individual’s subject knowledge:
Twitter provided a safe environment to ask âsillyâ questions that delegates would not be comfortable asking F2F
Social media provided a platform for conversations between individuals who were not together physically (because of differing interests)
Online interactions made the subject matter more accessible for newcomers to the discipline
Additional tools and resources were linked and saved
Social media provided opportunities to follow up things that were happening at the event and therefore led to the discovery of further information, more quickly
People could easily identify relevant sessions and attend the most useful parts of the conference
But there are also learning challenges from social media activity of course, as these quotes from conference delegates indicate:
âIf you have no social media account you are no one…â
âI think just looking at the twitter stream gives a skewed idea of what people really think is interesting or noteworthy.â
âIt was hard to follow since so much posting was going on. I also felt like some folks were tweeting at the expense of hearing the presentations or discussion effectively.â
ââŠ. I just think people aren’t good at multi-tasking even though they think they are.â
The PLE community obviously makes very effective use of social media in terms of learning from interactions inspired by the conference content. We welcome comments from PLE delegates on our findings, do they chime with your personal learning experiences via social media? Do you identify with any of the challenges highlighted above?
SMiLE in LSE Impact and Smart Insights blogs
by Graeme Earl
The first outputs from SMiLE have been published on the LSE Impact Blog:
âIf you donât have social media, you are no one: How social media enriches conferences for some but risks isolating othersâ How researchers can collect and share relevant social media content at conferences
The impact of social networking activity on an intended âreal worldâ outcome has been difficult to measure, but one of our Social Media in Supporting Live Events (SMiLE) action project objectives is to investigate how recent developments in social network visualisation and analysis can enable valuable insights to be generated for the benefit of event organisers and community developers. […]
http://blogs.lse.ac.uk/impactofsocialsciences/2012/05/23/social-media-enrich-but-isolate/ (23rd May)
âBut who is going to read 12,000 tweets?!â How researchers can collect and share relevant social media content at conferences
Using social media to communicate at conferences allows more space and time for attendees to join discussions and network. But are these conversational tweets of any use once the drinks reception begins? […]
http://blogs.lse.ac.uk/impactofsocialsciences/2012/06/25/smile-archive-visualise-tweets-conference/Â (25th June)
And on Dave Chaffeyâs Smart Insights Marketing Blog (11th July)
Tools and tips to bridge and enhance online/offline live events
The project is looking at real and virtual communities interacting around a âliveâ conference.
Our focus is to show the learning points from this experience that can be applied improve the effectiveness of future events […]